Content Marketing Services' Role in a Marketing Revolution
As technology benefits, online business has been revolutionized in terms of marketing. Beginning from emails, today best quality articles and blogs become indispensable tools for marketing work of any company.
Nowadays, social networking is acting as a big social platform. A good word for any company is necessary to boost its marketing works. Therefore, content marketing services came into the picture. Let's go by some interesting facts just before we know its role in the marketing campaign.
Facts you would like to know:
- Companies with an active blog produces 67 percent more leads per month.
- Almost 87 percent of B2B companies use the platform of social media for distributing the content.
- 78 percent CMOs recommend that custom content is the future of marketing.
- Emails with social sharing buttons raised click-through rates by 158%.
- No wonder that up to 50 percent companies have their content marketing strategies to maintain its benefits.
SEO and social media marketing strategies needs creative and meaningful article to ensure success of a marketing work. It is certainly true and more necessary for SMEs instead of the biggies. Let's get it by taking an example of big companies and SMEs.
Benefits for big daddies:
Customers and prospects are previously talking about a brand or product of big companies on the social websites. Therefore, social media campaign of company can readily focus on it and gets the advantages.
SME trouble:
Let's understand SMEs now. Can they get the same to same benefits? Can their SMO techniques directly concentrate on ongoing chatter about their brands or products? The answer to these questions is no. SMEs' products cannot pull attention of social media with ease. In such area, it is trouble for them to promote the particular brands or products as the big companies do. Therefore, with quality articles, blogs and even emails, products can become a famous in the town. In this way, they can begin campaigning about their products.
How could it make a difference?
Content marketing services involves the creation of useful and engaging content, which support companies get more leads than other companies that don't have such marketing planning. A blog, FAQs, info-graphics, etc. keep users' interest in particular sites. Once users like to read and stay long on a particular website, they eventually become the customers of that firm.
In the conclusion, we can say that content marketing services play a great role in the marketing campaign for any company. Along with it, the web content management also has been an active role in an online marketing works.
